The brands or sectors listed in our brand wheel are purists. We believe the most enduring brands are split complementary. They start with a split base and spice it up with an opposite accent, tactically exploited.
The next best and most common successful brands are three or four part analogous. Find the two neighbors that best fit your core values and/or founding story.
Primary and secondary combinations are impossible. Decide not to attempt these three way promises now. They are simply too jarring or too difficult to deliver when any competitors exist. A competitor can easily win by removing just one promise.
Rotate your thinking around various companies. Then, explore your own story and brand promises. What should you give up to go up?
Advertising agencies can help craft brands. Little Engine Ventures promises to own excellent companies, who know who they are.