Present Thoughts on Advertising

My evolution as a business owner began in the most primary of schools… commodities. The term “marketing” on a row crop farm meant committing one’s self to a price –be it a present cash price, or a future’s contract and an unknown basis. No advertising required. No salesmanship required. My exploration off the farm began Read more about Present Thoughts on Advertising[…]

Unique Hiring Proposition

If you’re familiar with the Business Model Canvas, you know the central component is the Value Proposition. a value proposition makes a case for why a customer should pick one product over another, citing the unique value the product provides over its contenders. Business model canvas: Creating a Value Proposition … I was sitting in Read more about Unique Hiring Proposition[…]