Present Thoughts on Advertising

My evolution as a business owner began in the most primary of schools… commodities. The term “marketing” on a row crop farm meant committing one’s self to a price –be it a present cash price, or a future’s contract and an unknown basis. No advertising required. No salesmanship required. My exploration off the farm began Read more about Present Thoughts on Advertising[…]

Unique Hiring Proposition

If you’re familiar with the Business Model Canvas, you know the central component is the Value Proposition. a value proposition makes a case for why a customer should pick one product over another, citing the unique value the product provides over its contenders. Business model canvas: Creating a Value Proposition … I was sitting in Read more about Unique Hiring Proposition[…]

Notes & Commentary on “Common Stocks & Uncommon Profits” by Phil A Fisher (with applications to private companies)

I recently re-read Phil A Fisher’s classic, “Common Stocks and Uncommon Profits.” After first speed-reading a book, I return to those I think worthwhile, and the second time through take notes. On subsequent times I refine my notes. Below are my refined notes after several re-reads. Most of the words are the authors. Any errors Read more about Notes & Commentary on “Common Stocks & Uncommon Profits” by Phil A Fisher (with applications to private companies)[…]